What Is a Fractional CMO and What Do They Do?

Introduction Founders and CEOs know the challenge: growth stalls, fundraising looms, and the marketing team is running at full capacity without clear strategic direction. At this stage, the real gap is not in running more campaigns; it is in having senior marketing leadership. Yet for many companies, bringing on a full-time Chief Marketing Officer is […]

Don Weinstein

At SIZE Don is a highly experienced corporate controller with extensive bank compliance and cash forecasting. Don went to one of Size’s CPG clients to gain knowledge transfer from a resigned Controller and take on the hands- on role in anticipation of the permanent hire replacement. Don was a driving force in the client catching […]

Restructuring

The Challenge | Restructuring When momentum depends on realignment Periods of disruption such as mergers, acquisitions, or financial stress can expose weak processes, unclear accountability, and misaligned leadership. Teams often operate in survival mode while investors, boards, and employees demand direction and answers. Without structured intervention, performance stalls and value erodes. Common patterns we see: […]

Finance

When growth outpaces financial resources As companies scale or prepare for a significant transaction, finance often lags behind momentum. Forecasts drift from reality, reporting is inconsistent across systems, and leaders may lose confidence in the numbers exactly when management, boards and investors need confidence. Common patterns we see: Runway and unit economics aren’t trusted (or […]

Executive Search

When leadership transitions test focus and continuity Leadership changes, whether planned or sudden, can destabilize momentum. Internal teams often face urgency without clear strategy, resulting in reactive hires or prolonged vacancies. The wrong hire costs time, culture, and investor confidence, yet the pressure to move quickly rarely allows a thoughtful search. Common patterns we see: […]

True Footage

The Brand True Footage is at the forefront of modernizing the real estate appraisal process by harnessing technology and state-of-the-art methods to enhance appraiser efficiency. Designed by appraisers for appraisers, the True Footage team identified key challenges in the industry and developed tech solutions to address them effectively. With products like Spark and Synapse, True […]

Optiversal

The Brand Optiversal has developed a cutting-edge platform that leverages the power of Gen AI to revolutionize content creation, scaling where human efforts cannot. By harnessing natural language processing and large language models, their technology streamlines the entire content pipeline, from initial concept to final publication. This innovative solution generates content suggestions tailored to a […]

RepairSmith

The Brand RepairSmith revolutionized the auto repair industry with a cutting-edge mobile platform that seamlessly integrated convenience and technology. Through a sleek, user-friendly online interface, customers could book a wide range of repair and maintenance services, delivered directly to their doorstep. This innovative approach disrupted the traditional repair shop model, significantly reducing vehicle downtime for […]

Quip

The Brand Quip, an early mover in the oral health space aims to revolutionize personal dental care with modern, user-focused design and experience. With an expanding suite of products including their signature sleek electric toothbrushes, flossers, mouthwash, gum, and aligners, Quip has become a global brand operating in more than 100 countries around the world. […]