SIZE + Optiversal | Business Development & Brand Development
SIZE has meticulously curated a portfolio of cutting-edge Gen AI tools to introduce to its network of influential decision-makers at leading global brands. When SIZE founder Brian Schwartz encountered Optiversal, he recognized its perfect alignment with this portfolio. The Gen AI tools supported by SIZE streamline enterprise operations, reduce costs, and deliver substantial value. By collaborating with Optiversal's founder, the SIZE team empowered the company to engage with high-level decision-makers, driving rapid and impactful results for both these prominent enterprises and Optiversal itself.
The Brand
Optiversal has developed a cutting-edge platform that leverages the power of Gen AI to revolutionize content creation, scaling where human efforts cannot. By harnessing natural language processing and large language models, their technology streamlines the entire content pipeline, from initial concept to final publication. This innovative solution generates content suggestions tailored to a retailer's specific product catalog, significantly accelerating the process. Their solutions help brands save substantially on typical SEO marketing costs and organically win in search without spending countless dollars on the optimization of Google.
Optiversal addresses a critical gap for retailers: capturing long-tail keyword traffic that traditional on-site search engines often miss. Leveraging AI, Optiversal creates optimized, high-value landing pages at scale to reach hard-to-find organic search traffic, a task that traditional LLMs cannot accomplish as effectively. With the rapid generation of landing pages for diverse medium- to long-tail search demands, Optiversal unlocks new traffic and revenue opportunities, tapping into the vast potential of consumer search intent. Additionally, its technology efficiently produces long-form content, like blog posts and guides, saving time and resources.
The Challenge
Optiversal, like many Gen AI companies, initially encountered skepticism from brands who believed they could replicate similar results by integrating large language models like ChatGPT or Gemini into their existing processes. The proliferation of legacy companies touting new AI capabilities further complicated the landscape, making differentiation a significant challenge. To overcome these hurdles, SIZE focused on securing introductions with key decision-makers who trusted the SIZE team's ability to identify transformative technology and provide actionable insights to address specific pain points within their organizations. By encouraging these leaders to launch compelling proof-of-concept tests, SIZE was able to effectively showcase Optiversal's unique value proposition, which extended beyond the capabilities of standalone LLMs. In communicating this distinctive value, Optiversal emphasized its purpose-built e-commerce SEO capabilities designed specifically for the retail industry, highlighting advanced features that surpassed generic AI tools like ChatGPT.
The Journey
During an initial conversation with a prominent Austin-based fund manager, SIZE Co-Founder Brian Schwartz explained the company's focus on identifying top-tier Gen AI technologies, advising these companies to facilitate scaling, and introducing them to influential brands within their network to enhance these enterprises' operational efficiency. The fund manager, recognizing SIZE's ability to assist Optiversal, offered to introduce Schwartz to Optiversal Co-founder Lucas Tieleman.
After thorough due diligence, Brian and SIZE Co-Founder Craig Kornblau quickly saw the potential of Optiversal's technology to significantly impact the digital marketing operations of leading brands within their network. Recognizing the strategic alignment between Optiversal and SIZE's portfolio, the team swiftly introduced Optiversal to their network of influential brands, reinforcing the value of this partnership.
The Process
Brian and Craig regularly engage with executives from leading enterprises actively seeking Gen AI tools to streamline operations and enhance efficiency. Through conversations with users of Optiversal's technology and other comparable solutions, they identified Optiversal's distinctive, next-generation approach to identifying and scaling landing page creation.
By strategically targeting specific brands with extensive product catalogs and high domain authority, they emphasized Optiversal's scalability and ability to differentiate itself within the market. This focused approach ensured a clear understanding of Optiversal's unique value proposition, ultimately accelerating its adoption by these influential brands.
The Results
Why do you like working at SIZE?
"I founded SIZE with the mission to revolutionize businesses. We achieve this by identifying and partnering with exceptional operators and innovative technologies like Optiversal. By refining strategies, enhancing operations, and leveraging cutting-edge solutions, we drive significant growth and efficiency. With companies like Optiversal in our portfolio, we empower world-leading brands to harness the power of advanced AI, while supporting Optiversal’s mission to scale and transform industries."
CRAIG KORNBLAU
Co-Founder/Strategic Planning, Operational Restructuring & Finance Advisor, SIZE